By Elliott Fairlie, Product & Marketing Director, Grant Westfield
If you’re working in bathrooms every day, you already know the pressure: tight deadlines, high expectations, and customers who want luxury looks without the disruption. As someone who’s worked in this industry for years, I can say with confidence that switching to wall panels over traditional tiles is one of the best decisions an installer can make.
At Grant Westfield, we manufacture both Multipanel and Naturepanel. These are award-winning wall panel brands designed specifically to make life easier for the trade. Whether you’re doing full refurbs, quick updates, or tackling awkward spaces, our panels help you work faster, smarter, and more profitably.
Time Is Money, and Panels Save Both
With Multipanel and Naturepanel, there’s no waiting around for adhesive to dry or grout to cure. You can install straight onto a wide range of surfaces, including over existing tiles. That cuts out a whole load of prep work, which means quicker turnarounds and happier customers.
Our Hydrolock tongue and groove edge ensures the panels lock in tight with a waterproof join. There’s no need to seal every corner or worry about leaks. Plus, they’re easier to lift, cut, and handle on site. You don’t need specialist tools, and the learning curve is short.
With Multipanel, fitters often tell us they can complete a full bathroom in half the time it would take with tiles. There’s less mess, less downtime, and more time to move onto the next job.
More Choice for More Customers
Different customers want different looks. As a tradesperson, you need options that are easy to work with but still deliver a great finish. That’s why we’ve expanded our product lines this year.
Multipanel has introduced the XL Offset Tile collection, which gives that bespoke tile pattern with large-scale tile appearance without actually having to lay a single tile. It comes in smart finishes like Crystal Marble and White Terrazzo, with pale grey etched grout lines that look just like the real thing but with none of the maintenance.
Naturepanel is ideal for clients who prefer natural materials and texture. We’ve just launched two new collections: Shiplap and Wood Slat.
The Shiplap range brings in a rustic, homely feel that works brilliantly in bathrooms and beyond. It’s available in colours like Grained Alpine White and Warmia Walnut and gives the appearance of painted timber without the hassle of upkeep.
The Wood Slat range is made for modern interiors. These panels can be fitted vertically or horizontally and come in standard and extended heights to suit any space. The collection includes options like Angora Grey and Beige Grey Lorenzo Oak that bring warmth and structure to a wall without overwhelming it.
Whether the job is classic or contemporary, you’ve got ready-made panel solutions that fit the brief and are quick to install.
Built to Last and Easy to Sell
All our panels are made in the UK, are fully FSC-certified, and 100% recyclable. With a 30-year warranty, they’re a solid long-term choice you can feel good about recommending.
Sustainability is becoming a big topic for homeowners. With Multipanel and Naturepanel, you can reassure your customers that they’re making a responsible choice. At the same time, you get the benefits of a product that reduces call-backs, stays looking good for longer, and helps you work more efficiently.
I often speak with installers who were unsure about leaving tiles behind. But once they’ve tried our panels, they usually don’t look back. It’s cleaner, faster, and gives a more consistent result. Customers are happy with the final look, and that often leads to more referrals and repeat work.
Get Rewarded with Multipanel Elite
To support the installers who choose our products every day, we’ve launched the Installer Elite loyalty programme. It’s designed to reward you for the work you’re already doing. Every time you purchase Multipanel or Naturepanel, you earn points that can be redeemed for trade tools, gadgets, exclusive offers, and early product access. You’ll also get access to training, support, and opportunities to shape future products through feedback and testing.
It’s simple to join, quick to register, and made to give something back to the people fitting our panels week in, week out. To find out more, visit www.grantwestfield.co.uk and start earning rewards for your hard work.
